Hotels in the UK are offering free upgrades, meals and drinks as part of a new discount scheme - here’s how it works

A variety of hotels in the UK are offering free upgrades and complimentary drinks to customers as part of a new discount scheme.

The new initiative, which has been launched by the Hospitality Professionals Association (HOSPA), aims to help the struggling hospitality industry in the wake of the coronavirus pandemic.

Sleepover to Help Turnover

The so-called ‘Sleepover to Help Turnover’ scheme isn’t associated with the government, like the Eat Out to Help Out scheme, but it allows hotels to attract customers and customers to receive discounts.

Customers can get complimentary meals, additional nights at hotels, free room upgrades, bottles of wine, half price cocktails and more as part of the scheme.

The Hospa website explains, “The scheme’s overriding purpose is to encourage the public to continue engaging with hotels beyond the summer months and into autumn and winter - helping to prolong the recovery boost provided by #EatOutToHelpOut and to offset the latest measures.

“Looked at as a two-way initiative, #SleepOverToHelpTurnover seeks to encourage hoteliers to incentivise potential guests by offering discounts or extras, such as supplementary meals, additional nights, bottles of wine, free WiFi upgrades, complimentary parking, half-price cocktails and more to reward those who engage with the scheme and display their support for the hospitality industry.”